Analysts Anticipate Apple Inc. (AAPL) Will Announce Quarterly Sales of $51.17 Billion

In addition to the brand new iPhone 8, Apple may revamp the current iteration of the iPhone 7 and iPhone 7 Plus. According to a report by AppleInsider, Ming-Chi Kuo, an analyst with KGI Securities pointed that Apple may be paying $120-$130 for each OLED display panel instead of the price of $45-$55 for the LCD panels being used in iPhone 7 Plus.

"It'll be the second half of next year when LG starts test running the production lines for OLED displays for Apple and it usually takes six months for them to move into commercial production", Yi Choong-hoon, chief analyst at UBI Research, told Bloomberg.

As is often the case with Apple, this is a Tuesday, and previous iPhone launch schedules show how the following Friday is when pre-orders open. While the iPhone 8's due date of release is two days after, 8 September, the smartphone looks promising with the news about its wireless charging feature, face recognition and no home button.

"Apple is in urgent need of finding a second source of OLED", he wrote - but that won't happen any time soon.

This year is special for Apple and the iPhone: It marks the 10 year anniversary of the first model of this now-ubiquitous smart phone.

Apple needs millions of OLED screens. Regardless of what it's called, the updated standard iPhones will be getting better specs like a sharper, OLED display and a faster processor. But Samsung is also assembling the part, combining it with modules from other companies, and shipping it to Foxconn for final assembly.

By product, Counterpoint Research said Apple's iPhone 7 and iPhone 7 Plus were the most-sold smartphones in July with market shares of 4 percent and 2.9 percent, respectively. There are also rumors of Apple working with movie studios to release 4K content on the iTunes Store.

Finding an alternate OLED supplier would also aid supply constraints, as the iPhone 8 is expected to be increasingly hard to obtain during the initial launch phase.

The report further said that they have received a box shot from the Royal Dutch telecom provider KPN.

You might ask yourself why we believe the new smartphone will have a different name. The other point to keep in mind is that is the first Apple event taking place in the Steve Jobs Theater at Apple Park, which is the new campus of the company.

  • Gina Adkins