Atari may re-release classic Atari console

VentureBeat gets the scoop in an interview with Atari CEO Fred Chesnais that gives us confirmation that Atari is returning to the gaming hardware business. Chesnais spoke with Venture Beat during E3 2017 to say as much, "We're back in the hardware business". Many suspected this teaser might be fake after it originally landed on a website unaffiliated with Atari, but has since made its way to the company's official YouTube channel and has been confirmed by Chesnais to be true. Thankfully, the company has managed to turn things around with a new focus on mobile games and by licensing its name and games for other media, like the upcoming Blade Runner 2049. The teaser video claims that the "Ataribox" is a "brand new Atari product years in the making". But he said it is based on PC technology.

After Atari filed for bankruptcy protection back in 2013, Chesnais bought a 25.23% stake in a bid to save the company and vowed to make it great again. That mini-retro console was a big hit despite only coming with 30 games and having wired controllers with short cables.

Retro gaming has had a revival in recent years, with Nintendo launching the the NES Classic Edition complete with old games such as Super Mario Bros and The Legend of Zelda.

This is exactly the path Microsoft and Sony took when Xbox One and PlayStation 4 were still in development.

  • Gina Adkins